We admit we’re cheating a little bit in this issue of the Employee Spotlight as we usually prefer to highlight a single employee. But we’ve made an exception in order to celebrate all the wonderful employees that wore red clothing in support of the American Heart Association’s (AHA) “Go Red for Women” campaign. For every employee that wore red, ARC made a donation to the American Heart...

The original whiteboard was made publically available in the mid 1960s. You know, back before the Internet, smartphones, and around the time that the closest thing to a computer as we know it was a $3,200 calculator. And, no, that price doesn’t account for inflation. Interactive whiteboards are the technological evolution of the old classroom and workplace staple. Their existence isn’t...

Personality. Too often brands undervalue the power that a strong brand personality can have on customers. Brand personality isn’t some intangible abstraction, but the characteristics that your customers see and, ideally, identify with. It’s what makes your company more than a bland facade. It’s what makes it memorable. The opportunities to produce brand personality are all around...